A+ Content
Also called: A Plus Content, enhanced book description
Definition
A+ Content is a visual-rich block of modules a KDP publisher can add to the product detail page, between the standard description and the customer reviews. For coloring books, A+ Content typically shows sample interior pages, the artist credential, and a "what is inside" overview. It is free, optional, and lifts conversion noticeably.
What is A+ Content for a coloring book?
A+ Content is an enhanced product-description surface that replaces the plain text description with a visual block of modules. A coloring book's A+ Content typically shows 4 to 6 interior-page samples, a short artist or studio intro, a "what to expect" block, and a series banner if the book is part of a multi-book line.
Is A+ Content available for low-content books?
Yes. KDP rolled out A+ Content to low-content titles in 2022. Both regular paperbacks and low-content paperbacks (coloring books, journals, planners) can use A+ Content. Hardcover and Kindle eBook editions also support it.
Does A+ Content actually move sales?
Yes, modestly. Amazon's internal data and publisher case studies consistently show 3 to 10% conversion lift on titles after adding A+ Content, with the strongest gains on titles where the standard description alone fails to convey the visual product. Coloring books, where the inside is the product, benefit more than text-only books.
What goes in coloring book A+ Content?
The high-performing pattern is: a banner module with the cover plus a tagline, a 4-image grid showing sample pages with caption text describing them, a "for this audience" block describing the buyer (e.g., adult colorist, gift giver, beginner with markers), and an artist credibility block. Skip text-heavy modules; the buyer is visual.
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Related terms
KDP keyword
KDP gives every published title 7 keyword slots, each up to 50 characters, used by Amazon search to match queries to books. For coloring books, the slots should hold long-tail buyer queries ("coloring book for adults stress relief animals") not single words. Title, subtitle, and category placement also feed search but the 7 slots are the dedicated backend lever.
Browse path
A browse path is the chain of nested categories a book sits inside on Amazon's storefront, like Books > Crafts, Hobbies & Home > Crafts & Hobbies > Coloring Books for Grown-Ups. KDP titles can be in up to 3 browse paths. The right paths drive both default sort placement and the BSR-by-category badges the book competes for.